NADA Announces New NYC Edition as Art Fair Competition Reaches Fever Pitch
Spring is art fair season in New York, and this year it will be more crowded — and more competitive — than ever.
Earlier today, news broke that the New Art Dealers Alliance (NADA), the gallery collective that organizes an annual fair in Miami during Art Basel, is launching a new event in New York this May. The event is set to run the same month as Frieze New York, the first-annual stateside installment of the popular British art fair. Two other art fairs, Pulse and Red Dot, have also reshuffled their dates to coincide with Frieze. So what does this mean for New York's art fair season? Well, for one thing, there will be two of them.
March and May are quickly turning into rival encampents for two sides that are trying to lay claim to the New York fair market. In March, collectors can take in the Armory Show, the Art Dealers Association of America show (ADAA), Independent, Scope, Volta, and Moving Image. In May, there’s the aforementioned cluster of Frieze, Pulse, Red Dot, and, now, NADA — not to mention the major contemporary and Impressionist art sales at Christie's and Sotheby's.
The international spring art calendar offers even more competition. Five weeks after the Armory show ends, Art Cologne, kicking off its debut partnership with NADA, opens in Germany, Then, fewer than ten days after Frieze ends on May 7, Art HK — which was recently purchased by Art Basel, and is poised to be a hotter ticket than ever — begins in Hong Kong. Less than a month after that, then, the grand dame of art fairs, Art Basel, opens in Switzerland.
Is our collective appetite for art fairs large enough to sustain two rival groupings in New York, let alone countless others worldwide? Fair organizers are betting on it. George Billis, the director of the Red Dot fair network, kept his hotel fair, Art Now, scheduled for March to coincide with the Armory, but moved his flagship Red Dot fair to May. While he said logistics played a large role in the decision — staff found itself racing to prepare for Red Dot New York after completing Red Dot Miami in December — he also noted that, “typically, even without any New York fair, it seems to me that most collectors are in the city in May for the auctions, or one reason or another.”
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