ArtListings > News > Archive > Three Lingerie Models Create Chaos at the Musee d'Orsay

Three Lingerie Models Create Chaos at the Musee d'Orsay

14 January '12 by the editors | Source: artinfo.com

The Musée d'Orsay is planning an upcoming show on "Degas and the Nude" for March, but they didn't expect half-nude models to produce their own exhibition in the Impressionist galleries one day last month.

Lingerie maker Etam covertly sent in three underwear models to film a teaser clip for their spring/summer collection. Now the Etam video has gone viral, sparking impassioned debate in the French blogosphere. The controversy has even reached such a pitch that the museum may sue the fashion label.

This past Tuesday, Etam published the surreptitious video on their Web site without getting the museum's permission. The clip shows three women in trench coats standing in front of the Musée d'Orsay’s Impressionist collection. The women suddenly strip down to their underwear and strut in front of the stunned — but clearly amused — spectators before running for the exit. The stunt could have been a refreshing piece of guerrilla performance art if it hadn’t been constructed solely as a big-money advertising blitz. The clip is part of a series of videos intended to encourage Internet users to watch Etam's fashion show online later this month. Other episodes feature the same trio of models stripping down at the Eiffel Tower and the Charles de Gaulle airport.

The Musée d'Orsay administration didn’t find any humor in the happening. "I am in charge of filming [in the museum]; such a scenario could never have been accepted, it's unimaginable," Amélie Hardivillier, the museum's communications director, told Libération. According to Le Figaro, Musée d'Orsay president Guy Cogeval plans to write to Etam's C.E.O. to demand that the link to the video be removed from the company's Web site and all other platforms — or else the museum's legal department will take action.

Photo: Video still courtesy Etam


Read entire article...


More news

Pablo Picasso has been dethroned. The world auction market’s top earner in recent years must yield to Chinese artist Zhang Daqian (1899-1983), according to a report from French research company Artprice.
12 January '12
www.bloomberg.com


The house where Van Gogh lodged in the Borinage, where he was an evangelist among the coalminers, is falling down.
12 January '12
www.theartnewspaper.com


An exhibition, The Complete Spot Paintings 1986-2011, is currently being mounted simultaneously at 11 Gagosian Galleries around the world, including London, New York, Paris and Hong Kong.
12 January '12
www.telegraph.co.uk


Attendance at the Museum of Modern Art dropped 11 percent last season to 2.8 million, as the previous year’s marathon motionlessness of Marina Abramovic and designs from movie director Tim Burton proved to be hard acts to follow.
12 January '12
www.bloomberg.com


A spectacular bronze figure of the Farnese Bull (The Punishment of Dirce) is one of the major pieces of sculpture to be shown by Tomasso Brothers Fine Art at TEFAF Maastricht at the Maastricht Exhibition and Congress Centre (MECC) from 16 to 25 March 2012.
12 January '12
www.artdaily.org


Gagosian Gallery presents “The Complete Spot Paintings 1986–2011” by Damien Hirst. The exhibition will take place at once across all of Gagosian Gallery’s eleven locations in New York, London, Paris, Los Angeles, Rome, Athens, Geneva, and Hong Kong, opening worldwide on January 12, 2012.
12 January '12


Art Amsterdam will be undergoing a metamorphosis. The art fair will be more exclusive and compact. Art Amsterdam will be held from 20 - 23 September 2012. The exact location of the event will be announced shortly.
12 January '12


The Andy Warhol Foundation was accused in a lawsuit by The Velvet Underground of infringing the trademark for the banana design on the cover of the rock group’s first album in 1967.
12 January '12
www.bloomberg.com


Artist Riusuke Fukahori’s meticulously detailed goldfish works make their debut at London’s ICN gallery, in an exhibition titled “Goldfish Salvation.”
12 January '12
hypebeast.com


The gallery is being sued over an alleged fake Pollock, sold for $17m in 2007.
11 January '12
www.theartnewspaper.com


Damien Hirst’s spotty creations will flood not just the art market this week, as his shop Other Criteria launches a new range.
11 January '12
www.telegraph.co.uk


The ever popular and equally enigmatic artist Damien Hirst has kicked off The Complete Spot Challenge.
11 January '12
hypebeast.com


Spring is art fair season in New York, and this year it will be more crowded — and more competitive — than ever.
11 January '12
www.artinfo.com


The Solomon R. Guggenheim Foundation on Tuesday proposed building a museum in the Finnish capital after a yearlong feasibility study.
11 January '12
www.artdaily.org


Louis Vuitton creative director Marc Jacobs has tapped the legendary Japanese polka-dot painter Yayoi Kusama as the company's latest artist collaborator, most likely with an eye toward the Japanese market, one of the world's largest for luxury goods.
11 January '12
www.artinfo.com


The world’s first online contemporary-art fair is set to expand with three new events in 2012, following the hiring of a new chief executive officer, director and technical team.
09 January '12
www.bloomberg.com


Artist David Hockney has denied attacking Damien Hirst for using assistants to complete his works.
09 January '12
www.bbc.co.uk


Four works taken in pre-dawn heist at Greece's biggest public art museum but one was dropped as thieves fled.
09 January '12
www.guardian.co.uk


Follow ArtListings
New on ArtListings
Latest art news
Art & Antiques Fairs