Saatchi Gallery likes its online numbers
The Saatchi Gallery cheekily sent out a press release on Thursday that proclaims the gallery is Britain’s Most “Liked” Museum.
It earned the title through a bit of creative spin on data from the firm Museum Analytics, which published figures tracking the world’s most popular museums on Facebook. According to the chart, the Saatchi Gallery, with 336,076 fans, beat out London’s Tate gallery, with 329,293. They were both put to shame by MoMA’s 929,774 followers though. (1 million is sooooo close!)
“Social networking sites have become increasingly important to museums in recent years, and all the major world art institutions vie to attract followers by creating interesting content on their Facebook pages. This promotes a loyal supporter base, increases museum attendance figures, and raises sales in museum shops,” the gallery intones in the press release.
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