Achille Maramotti first conceived of creating a public collection of contemporary art some thirty years ago, and planned to make it an exemplary institution, open to connoisseurs and other interested individuals, in the service of the aesthetic and intellectual appreciation of art. He intended this collection to mirror the evolution of the most advanced artistic thinking of his time.
Up until 2000, portions of the collection’s holdings were exhibited for extended periods of time in the corridors and shared spaces of the Max Mara building in Reggio Emilia’s via Fratelli Cervi, with a view to promoting a fruitful, daily interchange between artistic creativity and industrial design. One therefore espies a continuity in the decision to turn this building, once geared to the creation of fashion collections, into the permanent seat of an art collection. The constant exploration of the separate but related and always evolving languages of fashion and art was Achille Maramotti’s central passion.