Can the art fair experience be replicated online? VIP Art Fair aims to try when in launches a special week-long art event January 22 through 30. They've got some big names in on the deal, founding galleries include Gagosian Gallery, David Zwirner, Hauser & Wirth and White Cube.
In order to make the experience work, the art has to be as close as possible to the real experience. The VIP Art Fair will use a multimedia approach including the ability to zoom in on the art, get multiple views from different angles and watch videos. Galleries will provide details on the artworks and artists including films, essays and interviews. Dealers will hold conversations with collectors via instant messaging, Skype, and telephone to discuss works on offer in the virtual booth and can meet with clients in virtual private rooms. Browsing the Fair is free of charge but to access interactive capabilities, visitors must have a VIP Ticket, which on January 22 and 23 will cost $100 and thereafter will cost $20."For anyone passionate about art, the Fair is a transformative experience: it delivers all the excitement of world-class art fairs with the convenience and personalization of the Internet," said James Cohan, co-founder of VIP Art Fair in collaboration with Jane Cohan, Jonas Almgren and Alessandra Almgren. "We've invited the most prestigious international galleries, both established and emerging, to come together for an online event, creating a virtual community that will allow collectors, curators and the public to access distinguished galleries and learn about their artists, all with unparalleled ease and absolute discretion."