The bag, first conceived in 1955, is instantly recognizable for its signature push-lock closure and rounded edges; Gucci’s double G logo and distinctive red and green stripe on the side were added later. In the late 60s, the Italian designer decided to rechristen the bag “Jackie O” in honor of it’s biggest fan, style icon Jackie Kennedy (aka Jackie Kennedy Onassis).
In the 80s, the Jackie O became a “must have” and was flaunted on the shoulders of personalities like Nicole Kidman, Madonna, and Gwyneth Paltrow. These icons amplified the Jackie’s glory even more.
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